Trieste Trasporti prevents the publication of the MujaVeg association video for promote the protection of lambs, guilty of "political and social purpose". The company management does not like the animal rights message.
Nel 2020 I'm been killed 2.300.000 lambs in Italy, in April they were slaughtered about double compared to March to cover the needs of the traditions Easter.
In recent years, various MujaVeg campaigns have colored the advertising spaces of the coastal town. <<With the videos on the buses, we wanted to take a step further to raise the sensitivity of our fellow citizens >> let the association know <<our traditions lead us not to consider the meat we serve on our tables as parts of tender killed puppies. We dream that Easter is celebrated with cruelty free foods, without remaining anchored to the habits of the past >>.
The video is an excerpt from the progress advertising created by the "vegan friendly" association broadcast on Israeli TV. Israelis are not new to this type of initiative, so much so that in recent years they have become the population with the highest percentage of vegans in the world. The commercial portrays a butcher in a supermarket and a couple of customers asking for fresh lamb. The surprise comes when the butcher delivers a still alive lamb directly into the arms of the customers. <<the video does not show images of violence but of compassion>> says Cristian Bacci, spokesperson for the association <<I take note of the position of Trieste Trasporti which believes that the spot could have provoked controversy or offended the common sensibility, but I believe that the killing of so many innocent people will continue to perpetuate itself as long as we do not bring the problem to the center of everyone's discussion>>.
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